Guiding Principles

Our dedicated team members have a proven track record for success and know the importance of establishing a lifestyle that allows Members to live longer, happier, healthier lives. Our number one goal is to provide an environment that encourages an independent lifestyle for all our Members.

The following Guiding Principles are the foundation upon which we operate.

People First, Always.

We approach our business with a People Over Policy mindset. This allows our team members to make the decision at any given time which puts the Members we serve first. In addition, we believe in an empowered workforce. Our product is only as good as the hands that deliver it. That’s why we extend our People First principle to those we’re working alongside.


We Exist to Serve Our Members.

If we lose sight of the individuals that we’ve built our company to serve and care for, then we don’t deserve to be in business. This is why we stress our mission on a daily basis to everyone from our front-line caregivers to our home office executives.


We Have A Responsibility to be Full.

We believe that we have the best communities offering the best services resulting in industry-best care. As our company grows we are able to serve more and more Members for whom this quality of life is the best option. Therefore, it is our responsibility to be full. And by maintaining our position as best-in-class in all that we offer, we believe we can help shape a changing culture that allows our person-centered, dignity-focused philosophy to trickle down to every senior care related facility in the nation.